Synergy, or 1 + 1 = 3

First, I learn about you and your organization. I want to understand what your business and message are and how best to present them. How a piece fits in to your overall marketing or sales initiatives is carefully considered, as well as what separates it from the competition. Any branding collateral (ie, logos, colour schemes, images) that already exists is collected and any material that needs to be developed is identified. What I do is unique to your business: the more I know about you, the better I am able to communicate your brand. Working closely with you is crucial to producing a piece that will exceed your expectations.

Solutions

Once I have all the preliminary information gathered I immerse myself in your customer’s headspace and create a piece that will speak to them and attract their attention. I usually present 3 to 5 directions, depending on the budget and project. Sometimes a client will like one as presented, or will pick a couple approaches from which I adjust as necessary. Once layout, copy and images are finalized, I prep all files for production.

Deliver

With the design stage completed, the project is produced to exacting standards. With my exceptional experience in both print and web production, and my attention to detail, your project is printed or coded on time and as quoted. Every time.