Many years ago while preparing a memo for my boss, I found myself more concerned with what font I was using than with mundane details such as sending it out or filing it! Well, my boss noticed as did the president of the company and, realizing I couldn’t file to save my life, they transferred me to the art department. Good bye Scarborough, hello downtown Toronto! Since then I’ve been turning boring blocks of copy into intriguing magazine layouts, plain jane sell sheets into compelling catalogues, stagnant charts into gorgeous feasts of information, and cluttered notices into posters of extravagant delight!
What am I, Superman? No, I’m a graphic designer!
My name is Joe, my company is Calleja Design.
Words alone contribute only 7% to a person’s understanding of what they read. I contribute to the other 93%.
I am a brand identity expert and specialize in creating marketing and sales material that reflects the unique characteristics of your organization and message.
If you need a brochure to fit within an already developed brand identity, or if your branding needs a complete makeover, I have the experience to both create a new look for you, and manage it across the various formats and mediums in which it will be presented.
Your branding is more than just a logo and business card: every brochure, flyer, magazine or newspaper ad, website or online banner ad communicates your brand. Let a design expert produce these materials for you, so you can concentrate on doing what you do best.
